Brew Dr. Kombucha


Client: Brew Dr.
Studio: Pearlfisher
My role: Design lead Brew Dr. Kombucha wanted to rebrand their line of deliciously refreshing kombucha to have more standout on shelves.

As design lead, I conceptualized a visual identity system that feels both transportive and refreshing. Inspired by travel posters and nature, we illustrated a range of flavour-forward landscapes that contain discoverable moments. We gave Brew Dr.’s brand mascot Otis the sloth more purpose by integrating him on and off-pack in engaging ways, making consumers smile.

For an in-depth look at the label illustrations, click here.





Initial sketches as part of my process:

© Shruti Shyam 2025