Hrbvor Iced Tea

Client: Hrbvor
My role: Strategy, Creative Director, Design lead, Illustrator

Herbal tea founders Zahira & Dan Marmar wanted their brand, Hrbvor to feel rooted in crafted expertise.

As chief creative on this project, I defined a design strategy, brand look and feel, and illustration style for their line of herbal tea products. I worked with them to tap into a consumer market that values natural ingredients and a more elevated product offering.

This page offer a peek into my process of working on the new visual identity for Hrbvor.

Based on Hrbvor’s desire to take a more elevated approach to design, the founder’s Caribbean roots, and her connection to nature, I defined 3 distinct archetypes to establish a strong strategic foundation for the brand.

Once we decided on the brand personality to be ‘The Explorer’, I went into sketch mode.

I created 3 distinct visual concepts. Each concept approached type, illustration, color and brand/product hierarchy in different ways, staying close to the brand’s new strategic thinking.

Option 1

Option 2

Option 3

The clients were most excited about the abstract, transportive nature of Option 2. This concept was further developed, with details to all panel layouts across 6 SKUs. I worked with their printers to ensure the printed cans captured the essence of the original design concept.