McDonalds Packaging Refresh

Client: McDonalds
Studio: Pearlfisher
My role: Designer

Several years in the making, the McDonald's global packaging redesign was inspired by a simple, iconic and functional design system that sparks joy.

We used the packaging as a blank canvas to celebrate each menu item’s most iconic expression, bringing personality to life through a minimal brand design.

As a designer on the team, I contributed to the design development and extension across the global redesign. I also worked on a brand guideline system for future extension across the world.